Investing in Stocks

Shares of common stock play a role in just about every investment portfolio. This article is for those who’d like to know more about where their savings might be invested. Here are the basics:

  • Stock (sometimes called equity) represents ownership of a company, divided among the company’s shareholders.
  • While any company can issue stock, only companies that meet legal requirements can issue shares for trading on U.S. stock exchanges where they can be bought and sold by any member of the public.
  • The market value of publically traded stock can change at any time. When the value increases, the shareholder sees a capital gain, which can become part of the investor’s return.
  • Public companies generally seek to earn a profit. Profit may be distributed to shareholders as a dividend, which can become another part of the shareholder’s investment return.

Why Stocks? A Closer Look at Performance Potential

Stocks carry higher investment risks than bonds or money market investments, but historically, they also have realized higher rates of return over longer holding periods (see chart). While past performance doesn’t guarantee future results, the higher return potential of stocks can make them ideal investments for long-term investors seeking to build the value of their portfolios or to stay ahead of inflation. Both of these objectives are critical to investors with specific long-term goals in mind, such as saving for retirement.

Average Rates of Return for Four Types of Stock Compared with Bonds and Cash (1985-2014)1

Invest in Stocks

Managing the Risks of Investing in Stocks

Stock investors must weigh the potential risk of loss of principal against the risk of not meeting their investment goals or of losing purchasing power to inflation. They can also manage risk by:

  • Diversifying among stocks of many different companies. Investing in just one or two stocks is generally much more risky than buying stocks of 15 or 20 companies. By holding stocks of different companies in multiple industries, you reduce your exposure to a substantial loss due to a price decline in just one stock. Remember, diversification does not eliminate risk.
  • Allocating assets appropriately. Asset allocation refers to how you spread your portfolio among different types of investments — such as stocks, bonds, and money market investments. An aggressive investor with a long-term horizon might choose to keep a large fraction of his or her portfolio in stocks, while an investor seeking less risk could have a smaller fraction. The balance in either case could be in bonds and money market funds. This adds yet another level of diversification to the portfolio and can further reduce investment risk. Your financial advisor can help you select an asset allocation that is appropriate for your goals and time frame.
  • Staying invested through periods of market turbulence can also help reduce risk of loss as the variability of returns tends to decrease over time.

The Mechanics of Investing in Stocks

Individuals can buy stocks directly through a full-service or discount brokerage. They can also gain investment exposure to stocks through equity mutual funds and other pooled investment products. Some employers offer their employees the opportunity to buy company stock through an employee stock ownership program or a retirement plan.

Because of their long-term potential, stocks may have a place in nearly every portfolio. Speak with your financial advisor about how you can use equity investing to help meet your financial goals.


1Source: ChartSource®, Wealth Management Systems Inc. For the period January 1, 1985, through December 31, 2014. Large-cap stocks are represented by the S&P 500 index. Midcap stocks are represented by a composite of the CRSP 3rd-5th deciles and the S&P 400 index. Small-cap stocks are represented by a composite of the CRSP 6th-10th deciles and the S&P 600 index. Bonds are represented by the Barclays Aggregate index. Cash is represented by a composite of the yields of 3-month Treasury bills, published by the Federal Reserve, and the Barclays 3-Month Treasury Bills index. Foreign developed stocks are represented by the MSCI EAFE index. Different investments offer different levels of potential return and market risk. International investors are subject to higher taxation and currency risk, as well as less liquidity, compared with domestic investors. Midcap stocks and small-cap stocks are generally subject to greater price fluctuations than large-cap stocks. Bonds represent a contractual obligation for timely payment of principal and interest. Results assume reinvestment of dividends, interest and other proceeds. Individuals cannot invest directly in any index. Index performance does not reflect the performance of any actual investment and does not take account of the costs associated with investing. Past performance does not guarantee future results. © 2015, Wealth Management Systems Inc. All rights reserved. Not responsible for any errors or omissions. (CS000168)

Because of the possibility of human or mechanical error by Wealth Management Systems Inc. or its sources, neither Wealth Management Systems Inc. nor its sources guarantees the accuracy, adequacy, completeness or availability of any information and is not responsible for any errors or omissions or for the results obtained from the use of such information. In no event shall Wealth Management Systems Inc. be liable for any indirect, special or consequential damages in connection with subscriber’s or others’ use of the content.
© 2015 Wealth Management Systems Inc. All rights reserved.

This article was written for information purposes only and its content should not be construed by any consumer and/or prospective client as rebel Financial’s solicitation to affect, or attempt to affect transactions in securities, or the rendering of personalized investment advice for compensation. No client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from rebel Financial, or from any other investment professional. See our disclosures page for more information.


Comments are closed.