Why rebel Financial?

Learn more about where our name comes from and why we chose it:

Phil Ratcliff has always approached life a little differently. Being open to new ideas and great potential, Phil has always challenged ‘the way things are’ and has worked hard to make changes for the better. He will never tell you ‘it can’t be done,’ or criticize you for how you want to plan your financial future; instead, he will listen to your wants and needs, and work with you to get you where you want to be. rebel Financial stands for doing the right thing, regardless of the adversity of that path, and we would be honored to help lead you there.


Please refer to our transcription below if it is easier and/or more convenient for you:

Since I was a child, I have always challenged the way things are in life and made great efforts to make changes for the better. While this has made life harder for me and helped me to make many mistakes, this attribute has also shaped my character, taught me valuable lessons, and helped me to understand how to use the system and human nature to bring about positive change.

Throughout my eight years in the military and ten years in corporate America, I’ve grown weary of people telling me, “No, It can’t be done. That’s not possible.” I approach life from a different perspective, open to new ideas and the potential for great opportunities. I started rebel Financial to stand up for clients in a society where you are expected to submit to and accept mediocrity and passivity.

Is that what you want for the assets you’ve accumulated over your lifetime? For your children’s college? For your retirement? For your family’s well-being? And for the legacy you’ll leave behind.

We will never tell you that it can’t be done, that this is the way that things have always been done, criticize you for how you think or the way that you want to plan for your future.

We will work for you. We will make every effort to prevail in accomplishing your goals. I am proud to have fought the good fight in my life, for those that I care about, and now, with rebel Financial, I’m honored to do this for my clients. We must never stop trying to succeed because even when the odds are against us it is still possible and worth the effort.

As JFK once said, “Do not pray for easy lives. Pray to be stronger men.” Life is full of possibilities and opportunities, and there are too many people out there that would prefer to take the path of least resistance rather than to fight for what is right and most valuable.

rebel Financial stands for doing the right thing, regardless of the adversity of the path, and we would be honored to help lead you there.

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