What to Look for in Personal Finance Apps

Since Apple launched its iPhone App Store in July 2008, the mobile applications market has exploded.¹ In January 2013, Apple reported that its customers had downloaded more than 40 billion “apps,” with more than 775,000 apps available in the Apple app store.² On the other side of the smart phone universe, Google reported that Android users had downloaded 25 billion apps with 675,000 available in the Google Play app store.³ To put those numbers in perspective, that’s nine apps downloaded for every person on the planet.⁴ While many of these apps are games and social media programs, an increasing number have been developed to help individuals with their personal finances. Which leads to an interesting question: what should you look for in a personal finance app?

Tip: Like any good tool, apps are as useful as you make them. An app may be able help with financial decisions and transactions, but it won’t get you to stick to a budget.



One of the first things to consider is what type of financial apps may be most useful. BankRate.com breaks them into four categories:
Budget tracking apps allow users to record expenditures as they are made to keep track of bank balances and budget categories. Some allow users to make a budget and then watch how closely expenditures are tracking to it. Financial assistant apps collect, store, and report information from users’ various savings and investment accounts, providing a single place to keep track of asset performance. Loan calculator apps estimate payments and current balances for loans. Some also track how long it will take to pay off one or more loans. Spending and saving apps allow users to perform a wide-range of activities, including “what if” scenarios.

Fast Fact: Worldwide, one survey estimated 1.4 billion smart phones and 268 million tablets were active at the end of 2013. Source: ABI Research, 2013



Once a user has decided on a category of app that may be useful, there are additional criteria to consider.
Credibility. As everyone knows, not everything written on the internet is true. For example, The Wall Street Journal and The New York Times are generally considered more credible than an anonymous blog. The same principle applies to apps: understand who’s providing the information. Security. A financial app that wants to access personal financial information — such as bank and investment account balances — must be secure. Look for apps that highlight security, use 128-bit bank-level or 256-bit military-level encryption, and have been verified by TRUSTe, VeriSign, or MacAfee.⁵ Clarity. A personal finance app should provide information that is easy to understand. There are some apps that provide detailed charts on stock performance using a wide variety of financial analyses. However, if you don’t understand the underlying analysis, the app may be useless. Relevance. Remember the old saying: “If the only tool you have is a hammer, you tend to see every problem as a nail.” ⁶ The same applies to financial information. A mutual fund company may be a great source of information about mutual funds, but it may be less useful at providing information about estate planning.
  Using an app to help with your personal finances may be a great first step in becoming a better money manager. And asking yourself a few key questions before you download may help you select the app that best fits your personal finance needs.
  1. PC Magazine, January 31, 2013
  2. Apple press release, January 7, 2013
  3. Android Official Blog, September 26, 2012
  4. U.S. Census Bureau, February 5, 2013
  5. PC Magazine, July 26, 2012
  6. Abraham Maslow quote from Brainy Quote, February 5, 2013

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright 2013 FMG Suite.

This article was written for information purposes only and its content should not be construed by any consumer and/or prospective client as rebel Financial’s solicitation to affect, or attempt to affect transactions in securities, or the rendering of personalized investment advice for compensation. No client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from rebel Financial, or from any other investment professional. See our disclosures page for more information.


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